Experienced researchers have long assumed that survey design, respondent engagement, and data quality are interrelated. For example, it seems obvious that long, complex questionnaires will likely be viewed unfavorably by respondents, and will increase the likelihood of “bad” respondent behaviors such as speeding and partial completes. Along the same lines, it is reasonable to suppose that sub-optimal respondent behavior and experience as described above may act as harbingers of potential issues with the quality of data in these surveys. While it is accepted that the primary objective of a well-designed survey is to elicit the most accurate and representative possible responses from the respondents, there are differing schools of thought on whether improving respondent engagement is the responsibility of panel companies, who need to recruit and retain only habitually engaged panelists, or if it is the responsibility of the survey designer, who must design and deploy engaging surveys. Our current research shows that engagement is of importance to both camps, through clear evidence that keeping the ‘good’ respondents engaged is a critical component to ensuring the quality of research results.